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Тема |
Title |
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Маркетинговые войны Эл Райс, Джек Траут. |
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Фармацевтический маркетинг в компании Merck |
Pharmaceutical Marketing at Merck |
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Economic Characterization of the Dietary Supplement Industry
RESEARCH TRIANGLE INSTITUTE |
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Implementing Marketing Strategy
Journal of Marketing Management, 19%, 12, 135-160 |
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Find out how your target audiences search the Web. |
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Validation of a Multi-Dimensional
Measure of Strategy
Development Processes |
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how you can use a technique known as the 80/20 rule to analyse your business sales and profits from customers, |
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To Get To Grips With Your Competitors |
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Использование комплекса маркетинга |
Marketing
Mix |
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Разработка миссии |
Mission Statement |
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Promotional
Mix |
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Target
Customer
List |
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Success and failure in marketing strategy making: Results of an empirical study across medical markets |
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Advertising, consumer behaviour
and health: Exploring possibilities
for health promotion |
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Marketing
Communication |
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Unique
Selling
Proposition |
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Innovative marketing strategies after
patent expiry |
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Making marketing happen: How great medical companies make strategic marketing planning work for them |
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The need for a new go-to-market strategy in Europe: How to survive
and thrive in the new more complex healthcare marketplace |
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The price premium of generic to
brand-names and pharmaceutical
price index |
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Market Analysis
Direct-to-consumer (DTC) Marketing
Patient views: DTC advertising |
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The pharmaceutical industry:
Where it is, how it got there, where it needs to go, how to get there |
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Genetic Research |
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Generic AZT Hits the United States |
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Professional Postgraduate Diploma in Marketing |
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Strategic trends facing the pharmaceutical industry and their implications for marketing skills development |
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Strategic responses to
market changes |
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Commercial strategies for
implementation of branding
and OTC switching policies |
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An empirical investigation of marketing strategy quality in medical markets |
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How a small distribution service for industrial seals turned into a successful, innovative
marketing and manufacturing operation with a turnover of well over 1m |
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Marketing Trends & Issues |
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Grow through existing customers |
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Grow through new customers or markets |
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Grow through new products & services |
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LEADING MARKETING ARTICLES NOVEMBER/DECEMBER 2005 |
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Professional Diploma
in Marketing Syllabus |
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TOOLS OF MASS
COMMUNICATION |
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Новости
